Conference Proceeding: A Niche Collection in a Non-Knish Land: On Stewarding and Marketing a “Special” Special Collection

The IsraPulp Collection at Arizona State University is comprised of rare books and serials associated with Hebrew popular literature. Spanning decades of production (1930s to present day) and a wide range of genres, this special collection focuses on trivial, non-canonized literature published by peripheral publishers, in Hebrew. Although conveniently tagged under the umbrella of Jewish Studies, the dual-themed collection development guidelines constitute this repository as a double special, or niche collection. The presenter, who established the collection in 2004 and serves as its curator, will describe recent updates and efforts to preserve, catalog, and enable access to collection items, as well as outreach and marketing attempts to broaden its compass beyond the particularistic enclosure of Jewish Studies.